The Singapore premises is the social media platform’s third office to be established in the Asia-Pacific region, after India and Australia, serving as a link for the company’s strategic partnerships, member engagement, and sales and marketing. SCA Design was engaged to design the office expansion located at the Central Business District of Singapore. Inspired by the vibrancy and communality of the district, the design aims to “bring the outside in” – a refined translation of the culture of alfresco and outdoor squares where meaningful interactions take place.
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The designers continued this narrative with the concept of a “Humble Heartland” on the new premises, built around Singapore’s distinctive public housing, hawker centres, outdoor spaces, playgrounds, and so on. In a similar manner, the “neighbourhood” comprises the essentials for living – a micro kitchen, open plan workstations, team hub, and both enclosed and open collaboration areas.